Try the AI receptionist on this page — it is the product, not a screenshot
AI, booking, CRM and websites
AI receptionists, booking systems, custom CRMs and fast websites for UK service businesses. Start with the piece that pays for itself and add the rest when it earns its place.
148+32%
this month, including 61 out of hours
Meadow Lane Dental
Sample figures for Meadow Lane Dental, the fictional practice used in the demo below. Not our results, and not a client’s.
The problem
You are on a job, with a customer, or asleep. The phone rings out, and whoever answers next gets the work. You will never know which calls those were or what they were worth.
Meanwhile the bookings take four messages to arrange, the follow-ups quietly do not happen, and the admin waits until the evening — which is why you are doing paperwork at nine at night instead of stopping.
None of this needs a bigger team. It needs the repetitive first contact handled properly, and the rest of the stack to stop being five things that do not talk to each other.
The lead offer
Most of what we build starts here, because it is the piece that pays for the rest. An AI receptionist answers the phone, the web chat and WhatsApp, qualifies the enquiry against your real prices, and books it straight into your diary — at 3am on a Sunday if that is when it rings.
The thing worth watching is the middle question. Ask it something it has not been told and it says so and offers to take a message, rather than inventing a price you then have to honour. That restraint is the whole product.
Book a 20-minute callSample conversation. Meadow Lane Dental is a fictional practice — the live version answers as your business, from your prices and your calendar.
Services
Listed in the order most businesses should buy it. Start with the phone, and add the rest when it has earned its place.
Lead offer
Never miss another call. It answers, qualifies, and books — at 3am on a Sunday.
Automation
Small automations that quietly do a job you are currently doing yourself.
Start here
Answers your website enquiries instantly, and takes a message rather than guessing.
Custom software
Your pipeline, your stages, your data — instead of paying per seat forever.
The toolkit
Take one piece or the lot. Most people start with the phone and add the rest as each one earns its place.
Answers the phone in a natural voice, handles overflow and out-of-hours, and transfers to you when a call genuinely needs a person.
The same assistant on every channel, trained on the same prices and policies, so a customer gets one answer regardless of where they ask.
Live availability with no double-bookings, deposits taken at the point of booking, automatic reminders, and follow-up that refills a no-show slot.
Books into the calendar you already use rather than a separate system somebody has to check. Per practitioner, per room, per site.
Your pipeline and your stages, with job scheduling, quoting and invoicing built from your own rules. You own the data and there is no per-seat licence.
Review chasing, quote drafting, dead-lead follow-up, inbox triage and written weekly reporting. Priced per agent so you add them one at a time.
A custom storefront with secure checkout, stock, shipping and returns handled properly, and abandoned basket recovery. No platform subscription eating the margin.
Sub-second loads, structured data, local listings and content built to answer what people actually search. We will show you the score before you commit.
Accounting, calendars, email and SMS, payments and stock, wired together so nobody retypes anything between two systems every morning.
Who it is for
If a missed call is a missed job, this is aimed at you. The receptionist is trained on your services and your diary, so the specifics differ — the problem does not.
New patient enquiries, cancellations, and the 8am rush.
Consultation bookings and treatment questions after hours.
Bookings while every pair of hands is busy.
Calls you cannot take from up a ladder or under a sink.
First-contact intake, qualified before it reaches you.
Viewing requests at seven in the evening.
Worried owners who need an answer now.
Single-handed operations with no one to cover the phone.
How it works
No discovery phase, no forty-page proposal, no account manager. You talk to the person who builds it.
We work out where your enquiries come from and where they leak. You leave the call knowing what we would build, what it costs and whether it pays for itself. If it does not, we tell you.
Not a mockup. A real site on a private link, with your content and the AI answering as your business. You tell us what is wrong. If we miss the date, your first month is free.
We launch, connect your calendar and watch the first fortnight closely. After that it is monthly rolling: updates, hosting, reporting and improvements, cancel whenever you like.
The alternatives
We are one of them, not the only one. If another column suits you better, take it — we would rather you did than resent us in three months.
| Let it ringFree | Answering servicePer call or minute | Part-time receptionist~£12–16k a year | AI receptionistFrom £149 a month | |
|---|---|---|---|---|
| Answers every call | No | Yes | No | Yes |
| Available evenings and weekends | No | Yes | No | Yes |
| Knows your prices and services | No | No | Yes | Yes |
| Books into your actual calendar | No | No | Yes | Yes |
| Handles web chat and WhatsApp too | No | No | No | Yes |
| Never phones in sick | Yes | Yes | No | Yes |
| Reads the room on a difficult call | No | Yes | Yes | No |
That last row is the honest one. A person is better when a call needs judgement, and we will tell you so on the call rather than after the invoice.
What we can promise
We are a new studio. Rather than borrow someone else’s screenshots or invent a testimonial, here is what we will put in writing.
A working preview on a private link within seven working days of the kick-off call, or your first month is free.
On a care plan the price on the pricing page is the price: no setup fee, no minimum term, no surprise invoice for a change of copy. Buy a piece outright instead and the build cost is published too.
The design, the content, the domain and the code. If you leave, we hand it over and help you move it.
We test the AI against questions it cannot answer before launch. It takes a message rather than inventing a price or a slot.
Count your missed calls, halve it, multiply by an average job. If that number is under the monthly fee, we will say so and not sell you a plan.
The person on the call is the person who builds it. No handover, no ticket queue, no account team who have never seen your business.
Pricing
Every care plan includes the site, the hosting and the AI, with no setup fee and no minimum term. The number below is the number you pay.
Get online properly and start getting found
£200per month
No setup fee on this plan · monthly rolling
A fast, custom-built site with an AI chat assistant answering enquiries from day one.
Fill the diary without answering the phone
£400per month
No setup fee on this plan · monthly rolling
Everything in Starter, plus online booking and an AI receptionist handling enquiries around the clock.
Your full digital team, on demand
£700per month
No setup fee on this plan · monthly rolling
Everything in Professional, plus voice, a CRM, and custom software built around how you actually work.
Not ready for any of that
Bring your business to a call and leave with the three automations worth building and how to do them. If you leave without at least one thing worth doing, you do not pay.
Writing
Practical pieces you can use the same afternoon, written for the person running the business.
· 5 min
A five-minute exercise with your own numbers, not an industry statistic. Work out what unanswered calls cost you each month before anyone sells you a fix.
Questions
If yours is not here, ask it on the call. There are no daft ones.
No. Every plan is monthly rolling and you can cancel any time. You should stay because the site is earning its keep, not because you are locked in.
Yes — the design, the content, the domain and the code. If you leave, we hand it all over and help you move it. Nothing is held hostage.
You will see a working preview within 7 working days, and most sites go live inside three weeks. If we miss the preview date, your first month is free.
It says so if asked, and we would not advise hiding it. In practice most callers care that someone picked up and sorted their booking, not who. You choose the exact wording of the greeting.
It says so and hands over to you, rather than guessing. We test this deliberately before launch, because a confident wrong answer costs you more than no answer at all.
No. We build on modern tooling that produces genuinely fast sites — typically under a second to load, where a page-builder site is commonly three to five. We will show you both scores side by side before you commit.
Next step
A few questions and about two minutes. You get a real number at the end, not a form that promises someone will be in touch.